Scottish Scenic Routes initiative
The Scottish Scenic Routes initiative
The Scottish Scenic Routes initiative was launched in June 2013 by Richard Lochhead MSP, Cabinet Secretary for Rural Affairs and the Environment in the Scottish Government .
The aims of the initiative include to:-
- enhance the visitor experience of Scotland’s landscape: by creating innovatively designed viewpoints in selected locations in areas of outstanding scenery;
- enhance and sustain rural economies and rural employment: by integrating visitor strategies with infrastructure programmes that will help support tourism;
- attract private sector investment in the tourism industry: and
- harness our design talent: by providing a means whereby we can connect our design talent to enterprising opportunities – in particular, to support newly graduated or recently qualified architects.
Inspired by the National Tourist Routes programme in Norway, the Scottish Scenic Routes initiative will seek to develop our own uniquely Scottish model to enhance, promote and develop our international appeal and reputation. Whilst a National Strategy is being developed, a series of pilot projects are being undertaken to test the ideas behind the initiative.
The proposals for each site in the first of these pilot projects were selected through a design competition open to newly graduated or recently qualified Architects and Landscape Architects.
The three winning designs will be installed at popular visitor destinations across Loch Lomond & The Trossachs National Park at Inveruglas, the Falls of Falloch, and Loch Lubnaig. These sites have been chosen for their unique scenic qualities and their locations on key tourist routes. The process of arranging construction for the three installations is now underway.
The project designs can be seen here:
With initial funding for the initiative from the Scottish Government, the initiative is supported by Visit Scotland, Transport Scotland, Loch Lomond and the Trossachs National Park Authority, Cairngorms National Park Authority, Scottish Natural Heritage, Scottish Canals, Forestry Commission Scotland, Sustrans and Edinburgh Napier University.